So what is climate change? We know that it can be defined in a number of ways – and according to the Met Office, is explained as, “a large-scale, long-term shift in the planet’s weather patterns or average temperatures”. They go on to explain that, “there re many things that are being affected by climate change such as higher temperatures, sea levels rising, seasons changing and glaciers retreating”.
But what it boils down to effectively relates to the impact that we as human beings are having on our environment – and the long-term effect that holds for generations further down the line.
Here’s a fun statistic: Before the industrial revolution, around the 1750’s, carbon dioxide was measured at 280ppm. Between then and now, carbon dioxide levels have increased to 400ppm due to our own behaviours and according to NASA, these are specifically industrial activities upon which our modern civilisation depends.
Scary thought? Absolutely.
And that’s why the Paris Agreement came into play. The Paris Agreement, also known as L’Accord de Paris, is an agreement within the United Nations Framework Convention on Climate Change (UNFCCC) dealing with greenhouse gases emissions mitigation, adaptation and finance starting in the year 2020. It seeks to accelerate and intensify the actions and investment needed for a sustainable low carbon future. Its central aim is to strengthen the global response to the threat of climate change by keeping a global temperature rise this century well below 2 degrees Celsius above pre-industrial levels and to pursue efforts to limit the temperature increase even further to 1.5 degrees Celsius.
With a climate in crisis, it’s no wonder that nations are coming together to fight, educate and litigate the effects that our daily living has on our earth around us. Yes, we may be aware of recycling, and we may already have replaced all of our halogen bulbs for LED-based ones in an effort to reduce the amount of energy used – but how much more is there that you as an organisation can do?
The answer: A lot.
Let’s start by ensuring that every video production, every advertising campaign – is climate-focussed, and sustainably sound.
To get you started, why not have a chat with us today about how we can help you to get there.